INDX
Collab with Super More Better.
Lululemon
Made to feel
Motion
Text that is made to feel.
Resolved
(Project)
Lululemon
Lululemon
Collab with Super More Better.
Collab with Super More Better.
IN-STORE ANIMATIONS FOR BRICK AND MORTAR RETAIL.
IN-STORE ANIMATIONS FOR BRICK AND MORTAR RETAIL.
Houdini Simulations Animation 2d compositing
TYPE OF WORK
Lululemon
CLIENT
Super More Better
AGENCY
Simulations with character
FOCUS



(Introduction)
ENGAGED WHEN CHALLENGES REQUIRE TECHNICAL EXPERTISE. THIS SOLUTION WAS CREATIVELY DESIGNED FOR MAXIMUM SQUISH.
ENGAGED WHEN CHALLENGES REQUIRE TECHNICAL EXPERTISE. THIS SOLUTION WAS CREATIVELY DESIGNED FOR MAXIMUM SQUISH.
CONTROLLED SIMULATION.
CONTROLLED SIMULATION.
BY USING A HYBRID OF ANIMATION AND SIMULATION, THESE ANIMATIONS WERE HAND DIRECTED WITH KEYFRAMES WHILE ALLOWING SOFTBODY SIMULATION TO GIVE ORGANIC, NATURALLY LOOKING FINAL RESULTS.
BY USING A HYBRID OF ANIMATION AND SIMULATION, THESE ANIMATIONS WERE HAND DIRECTED WITH KEYFRAMES WHILE ALLOWING SOFTBODY SIMULATION TO GIVE ORGANIC, NATURALLY LOOKING FINAL RESULTS.
All text was animated and simulated in Houdini and then ran through a post process and rendered to look flat, in keeping with the creative breif.
All text was animated and simulated in Houdini and then ran through a post process and rendered to look flat, in keeping with the creative breif.
3D simulation with 2D style.
3D simulation with 2D style.
Lululemon
Made to feel
Lululemon
Made to feel
Text that is made to feel.
Text that is made to feel.
Text that is made to feel.
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