INDX
Procedural animation and performance visualization as brand partner.
Columbia
Omni Heat 3D
Motion
The formation of Columbia's tri-star technology.
Resolved
(Project)
Columbia Omni Heat 3D
Columbia Omni Heat 3D
Procedural animation and performance visualization as brand partner.
Procedural animation and performance visualization as brand partner.
a series of animations Designed for flexible integration into live-action edits and evolving campaign needs.
a series of animations Designed for flexible integration into live-action edits and evolving campaign needs.
Look Development Technical Direction Look Development Animation
TYPE OF WORK
Columbia Sportswear
CLIENT
Direct collaboration
AGENCY
Asset System Design
FOCUS
(Introduction)
the project was structured as a modular system of assets. Each sequence was designed to function independently or be cut seamlessly into live-action edits.
the project was structured as a modular system of assets. Each sequence was designed to function independently or be cut seamlessly into live-action edits.
Communicating performance with precision.
Communicating performance with precision.
Air flow was simulated between the detailed Omni-Heat 3D stand-offs to demonstrate circulation.
Air flow was simulated between the detailed Omni-Heat 3D stand-offs to demonstrate circulation.
Omni Heat 3D material study
Omni Heat 3D material study
An evolved expression of the Tristar.
An evolved expression of the Tristar.
Using ferrofluid as a foundational behavior, the work reimagines the formation of the tri-star as an organic futuristic phenomenon.
Using ferrofluid as a foundational behavior, the work reimagines the formation of the tri-star as an organic futuristic phenomenon.
Columbia
Omni Heat 3D
Columbia
Omni Heat 3D
The formation of Columbia's tri-star technology.
The formation of Columbia's tri-star technology.
The formation of Columbia's tri-star technology.
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