INDX
Live-action integration and CG visualization with North.
Columbia
OUT DRY
Motion
CG with live action visualizing Columbia’s technologies.
Resolved
(Project)
Columbia Out dry
Columbia Out dry
Live-action integration and CG visualization with North.
Live-action integration and CG visualization with North.
Live action transition into CG macro product features
Live action transition into CG macro product features
Animation Look Development Technical Direction Lighting
TYPE OF WORK
Columbia Sportswear
CLIENT
North
AGENCY
Brand Film · Live-Action ·CG Integration
FOCUS
(Introduction)
Live-action footage was projected onto geometry and used as a bridge. This approach preserved realism while opening up creative freedom to explore the technologies in detail.
Live-action footage was projected onto geometry and used as a bridge. This approach preserved realism while opening up creative freedom to explore the technologies in detail.
Detailed materials.
Detailed materials.
Lighting, scale, and material response were carefully matched across live-action and CG elements with details that are felt more than seen.
Lighting, scale, and material response were carefully matched across live-action and CG elements with details that are felt more than seen.
Out Dry Materia Study
Out Dry Materia Study
A bridge between performance and explanation.
A bridge between performance and explanation.
Allowing Columbia’s technologies to be experienced spatially and moving beyond what was physically possible with a camera.
Allowing Columbia’s technologies to be experienced spatially and moving beyond what was physically possible with a camera.
Columbia
OUT DRY
Columbia
OUT DRY
CG with live action visualizing Columbia’s technologies.
CG with live action visualizing Columbia’s technologies.
CG with live action visualizing Columbia’s technologies.
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