INDX
Product visualization and motion systems with Supermorebetter.
NIKE JORDAN
MARS 270
Motion
Motion with a nod to sneaker culture.
Resolved
(Project)
Nike Jordan
Nike Jordan
Product visualization and motion systems with Supermorebetter.
Product visualization and motion systems with Supermorebetter.
Animations created to support the launch of the Nike Jordan Mars 270.
Animations created to support the launch of the Nike Jordan Mars 270.
Animation Technical Direction Lighting
TYPE OF WORK
Nike
CLIENT
Supermorebetter
AGENCY
Product Video
FOCUS
(Introduction)
The project required motion that could resonate with sneaker culture while remaining consistent with established product photography.
The project required motion that could resonate with sneaker culture while remaining consistent with established product photography.
Achieving rhythm, consistency and realism.
Achieving rhythm, consistency and realism.
Through lighting behavior, and rhythmic motion, each animation aligned cleanly with both product imagery and the broader creative direction.
Through lighting behavior, and rhythmic motion, each animation aligned cleanly with both product imagery and the broader creative direction.
Inflation detail
Inflation detail
NIKE JORDAN
MARS 270
NIKE JORDAN
MARS 270
Motion with a nod to sneaker culture.
Motion with a nod to sneaker culture.
Motion with a nod to sneaker culture.
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